Yes, we can help with sponsorship

I find the whole sponsorship piece intriguing for association conferences.   The usual hampster wheel is that you call up "Bob" and ask if he would do the same sponsorship as last year.  "Bob" knows that it is in his budget so he gives the green light.

Like every other year, Bob's company gets a sign as attendees enter the conference, the brand on a lanyard, and an ad in the conference program.  

You see Bob at the conference - shake his hand and thank him for the business.  

Screen Shot 2017-06-30 at 11.47.26 AM.png

That hampster wheel is seriously broken.

The days are numbered where sponsors are satisfied with "brand recognition" and a cheesy ad in the program.  Bob's company will be like most companies whereby they will move sponsorship from a "feel good" spot to an ROI spot.  Most sponsorship will be accountable to the marketing budget sooner than later.   Savvy sponsors are looking for ways to get their message out and be able to measure the impact of their sponsorship dollar. 

We have a better mousetrap for that.

Strategic sponsorship is all about allowing your sponsors an opportunity to cut through the clutter and directly target your membership.  Then being able to measure the impact.   By using video as the medium, Association TV®  creates sponsorship opportunities that engage as well as entertain members.  Sponsors want to be seen as the experts in what they do.   Why not give them the power to do that at your conference?  Allow them to speak  and then get them to give an interview - and video the whole thing.  Wrap this into an expert speaker series on your website, and allow your sponsors to use their video on their site and use the association's endorsement.   You can measure hits, views and create action around the video that truly results in a measureable ROI.

That is just one example of how we can leverage sponsorship dollars for your association.  We have many other proven solutions that really work. 

Yes, Association TV® can help with sponsorship at your next conference or symposium.  We provide a turn-key package by wrapping sponsorship around video.  It's a mousetrap that keeps getting better.

Why not sign up a demonstration of Association TV® in action?  Click on the button below to learn more;


Association TV® is part of WorkerBee.TV

John Heppenstall is the Director of Marketing for WorkerBee.TV


Back to Blog

Related Articles

Video to Grow Sponsorship?  Read On...

One aspect of using video strategically is to create revenue by using video as a conduit. Like you,...

Why Sponsors Love Video

It's no secret that video has become the new text of the web.  It's also not a big secret that...

Are you Digitally Relevant to Your Members and Sponsors?

It's one thing to be relevant in person, but it is quite another to be digitally relevant. Your...