We chat with a lot of associations and everyone seems to have this underlying fear about video.
Video is too complex to implement.
When you think about it, video does have a lot of moving parts. How do you decide on topics? How do you develop the script? How do you make it interesting? How do you edit video correctly? How do you post it so that members will actually watch it?
We get the fact that video is daunting. That's why we encourage associations to look at each and every video through the following lens, so that your videos will have meaning.
By challenging each video to engage members, be accountable to non-dues revenue and align with association objectives, you will create video that is strategic for your association.
OK, that's all well and good, but how do we get there? That's where AssociationTV® comes in. We have all the parts of the equation to produce and distribute your video. Our staff is comprised of account managers, writers, producers, videographers, animators, web experts, editors, and content managers. We literally just need you to give us a quick outline of what you are looking for and we can take it from there. It's the 90/10 rule. You do 10% and we do the rest.
The AssociationTV® platform then allows you to properly display, organize and categorize the video, whether its pay-per-view, subscription or for general viewing. The video plays on your website rather than YouTube, where it is too easy to lose viewers to cat tricks and other nonsense. When a video plays on the AssociationTV® platform, it can be measured for views and shares.
Life is to short too worry about how video is going to have a positive impact on your association. At Association TV, we have it figured out. Let us do the heavy lifting.
Association TV® is a part of WorkerBee.TV
John Heppenstall is Director of marketing for WorkerBee.TV