Most associations produce video in a transactional manner, rather than strategically. Let's pretend that your membership department wants to do a promotional video to attract new members. This is good, but how does it fit into the big picture of your association's goals? Typically a department will work independently to produce a video without recognizing the opportunity to contribute strategically to larger association goals. Has the membership team thought about how they are going to measure the impact of the video? Have they thought about how they are going to steer the viewer after the video has been consumed? Have they thought about how they can get the video paid for through sponsorship or syndication? Have they developed a plan to capture the viewer data?
With AssociationTV® you produce video strategically as part of a bigger picture that relates to your association's goals. Interested in learning more? Click on the button below to sign up for a FREE webinar on how to use video strategically to reach association goals.
It will be 58 minutes on March 15, 2017 that will change your thinking from transaction based to strategic.