For years, associations have been satisfied with an industry average of only 15% of members attending their annual conference1. With a strong economy, this has been enough to satisfy revenue expectations for most associations. However, when the economy shifts, (like in 2008) many associations feel an impact on all areas, including event attendance.
Netflix, Hulu, Prime Video, HBO, Disney+ and other competitors, know that consumers have innumerable options when it comes to content. They also have learned that if some of their content is EXCLUSIVE and can’t be found anywhere else, it demonstrates their value to win and retain subscribers.
That’s why Netflix spent $15 billion dollars on original content in 2019.
(Here’s a list of some of their most-watched original programming)
Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.
Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!