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The Multimedia Membership Journey - Recruit, Retain, Re-engage
Your members are the life-blood of your association. They are relying on you to provide them with...
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Free Video Content
FREE VIDEO! Sounds too good to be true? It's not.We know that video can be expensive; we also know...
1 minute read
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Members Need to Know Your Value
The success of your association is based on your members finding value in belonging. Are you doing...
1 minute read
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AI is Changing the Ad Game. Will Your Association Prosper?
Predictions are coming fast and furious about how Artificial Intelligence (AI) is about to the...
1 minute read
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Why Sponsors Look Elsewhere For Digital Solutions.
Today's Chief Marketing Officers (CMO's) consider associations to be behind the times when it comes...
1 minute read
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It's Official. Facebook is Your Competitor.
Many of you are using Facebook to promote your association. Up until now, you have thought of...
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Build it and They Will Come: Why Associations Need Video Programming to Attract New Members
The times they are a-changin'. Oh, yes they are. Over the last few weeks, I’ve noticed some...
2 minute read
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6 Tough Questions About Your Sponsorship Programs
As associations begin the necessary shift to non-dues revenue from member dues, a few tough...
1 minute read
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Is Your Digital Inventory Deep Enough For Your Sponsors?
As dues revenue begin their inevitable decline, associations will have to turn to sponsorships and...
1 minute read
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Strategic Video Workbook a hit at MM&C
It's amazing to think that every association executive that we talk with absolutely gets the fact...
1 minute read
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