Industry Insights
From the Association TV Thought Leaders

So, you've made a great video, now what?

Posted by Kristy Devantier on Jun 23, 2020 10:15:00 AM

Imagine this: you’re tasked with creating a video. It’s a fun project, and you run with it. You find a supplier to work with. And after weeks of back and forth on scripts, storyboards, and video drafts you finally have a video you love. Hooray! The mp4 file is sitting in your inbox, and you’re asking yourself, now what? 

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Topics: Insider, Case Studies

Boomers vs. Millennials: Differences & Similarities

Posted by Jen Walichnowski on Jun 19, 2020 11:15:00 AM

Do you know what the biggest difference is between boomers and their younger counterparts? How they access information. 

No matter which generation people belong to, chances are when starting their career, they seek out professional development, statistics, and information for their chosen industry. Individuals also seek to develop a network of peers and mentors who can provide guidance.

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Topics: Insider, Case Studies

Communication is Key: Where are your members going for information?

Posted by Jen Walichnowski on Jun 9, 2020 8:15:00 AM

In today’s fast-paced world, you need to be able to communicate quickly and effectively with your members, especially if they are looking for support on current events. You may think that you are already capable of doing this, and you are correct. Communicating out to members through your magazine, newsletter, phone, email, events, and even social media are all great. However, consumption trends have changed, and associations need to be conscious about how all communications are connected, where your members want to consume and what each medium offers your association.

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Topics: Insider, Case Studies

I'm judging you - and so are your members.

Posted by Jen Walichnowski on Apr 7, 2020 9:30:00 AM

I’m judging you - and so are your members

First impressions matter. So much so that there have been numerous studies done on their importance. If you don't make a good first impression, how can you expect to build a relationship? This same principle applies to the content we consume daily.

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Topics: Insider, Case Studies

Notes from a Millennial: has your association gone digital yet?

Posted by Jen Walichnowski on Mar 3, 2020 7:30:00 AM

Hi! Resident Millennial here to give you my take on this whole going digital thing.

First things first, I'm probably older than you think. Currently, millennials are between the ages of 20-37 - the target age for association recruitment as recent grads and individuals early on in our careers.

As a millennial, we were the first generation to use computers in school and widely adopt the use of the internet. This environment is table-stakes for everything we do, and associations need to adapt.

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Topics: Insider, Case Studies

Unlock Your Exclusive Association Content

Posted by Dan Stevens on Feb 4, 2020 10:45:00 AM

Netflix, Hulu, Prime Video, HBO, Disney+ and other competitors, know that consumers have innumerable options when it comes to content.  They also have learned that if some of their content is EXCLUSIVE and can’t be found anywhere else, it demonstrates their value to win and retain subscribers. 

That’s why Netflix spent $15 billion dollars on original content in 2019.
(Here’s a list of some of their most-watched original programming)

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Topics: Insider, News

Budgeting for 2020

Posted by Jen Walichnowski on Oct 31, 2019 5:29:22 PM

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

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Topics: Insider, Case Studies

Using Green Screens: The When & The How

Posted by Scott Grant on Sep 11, 2019 1:00:45 PM

With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.

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Topics: Insider, Case Studies

When to get technical: 2 considerations when starting a video project

Posted by Jen Walichnowski on Aug 13, 2019 5:09:50 PM

Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

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Topics: Insider

Discovering the Video Content You Already Have

Posted by Breanna Perrelli on Jul 31, 2019 11:18:12 AM

Many associations understand that video content is essential to engaging the next generation of members. Often, these savvy organizations have been educating members for generations, yet when it comes to video programming, they can’t decide what to produce. 

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Topics: Insider

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