Pace Yourself! The importance of timing in good storytelling.

Pacing is more than just the speed of the cuts between clips. It’s a mixture of many things;...

Membership; What's In It For Me?

Hi! Friendly millennial here again, this time with a question that you should be able to answer...

What's the story? Context is key

When writing to inform, engage, and inspire, association professionals often assume members will...

Social Media - at your own risk.

Social media is a valuable tool but should be used delicately. Think screwdriver, not...

Storyboarding: An Essential Step in Video Development

Storyboarding is an important step in creating compelling and effective animated videos. Imagine...

So, you've made a great video, now what?

Imagine this: you’re tasked with creating a video. It’s a fun project, and you run with it. You...

Boomers vs. Millennials: Differences & Similarities

Do you know what the biggest difference is between boomers and their younger counterparts? How...

Communication is Key: Where are your members going for information?

In today’s fast-paced world, you need to be able to communicate quickly and effectively with...

I'm judging you - and so are your members.

I’m judging you - and so are your members First impressions matter. So much so that there have...

Notes from a Millennial: has your association gone digital yet?

Hi! Resident Millennial here to give you my take on this whole going digital thing. First things...