Industry Insights
From the Association TV Thought Leaders

I'm judging you - and so are your members.

Posted by Jen Walichnowski on Apr 7, 2020 9:30:00 AM

I’m judging you - and so are your members

First impressions matter. So much so that there have been numerous studies done on their importance. If you don't make a good first impression, how can you expect to build a relationship? This same principle applies to the content we consume daily.

Read More

Topics: Insider, Case Studies

Notes from a Millennial: has your association gone digital yet?

Posted by Jen Walichnowski on Mar 3, 2020 7:30:00 AM

Hi! Resident Millennial here to give you my take on this whole going digital thing.

First things first, I'm probably older than you think. Currently, millennials are between the ages of 20-37 - the target age for association recruitment as recent grads and individuals early on in our careers.

As a millennial, we were the first generation to use computers in school and widely adopt the use of the internet. This environment is table-stakes for everything we do, and associations need to adapt.

Read More

Topics: Insider, Case Studies

Budgeting for 2020

Posted by Jen Walichnowski on Oct 31, 2019 5:29:22 PM

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

Read More

Topics: Insider, Case Studies

Using Green Screens: The When & The How

Posted by Scott Grant on Sep 11, 2019 1:00:45 PM

With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.

Read More

Topics: Insider, Case Studies

Advocate & Communicate with Video - an example

Posted by Tara Chawla on May 17, 2019 12:58:32 PM

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.

Read More

Topics: Insider, Case Studies, News

So, Why Video

Posted by Tara Chawla on May 8, 2019 5:55:20 PM

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!

Read More

Topics: Insider, Case Studies, News

Leave a reply

Get regular posts to your inbox that create lasting value for your association. 

You're busy.  We get that.  Get what you need to leverage the power of video in bite size pieces from the thought leaders at Association TV®.  Fill out the form below and we'll send you a monthly email with the latest blog posts that are thought provoking and value based.  You can unsubscribe at any time.  

View our Privacy Policy


Subscribe Here!

Recent Posts