Enter - virtual events… or in its most foundational form, a single or series of livestreams with interactive digital tools integrated for audience participation.
Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium (HubSpot). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video (Invisa). As an organization, this is a great opportunity to provide appealing and valuable content that educates and engages your audience. With the increasing demand from consumers for video content across multiple platforms, it’s no wonder that businesses are adding video and animation to their marketing tool kits. There are many options when it comes to video, including full-production live-action filming, through to basic text and photos on-screen. Every option has its pros and cons but in this article we are going to address animated videos. Specifically, choosing between when to use 2D vs 3D. Whether it’s 2D or 3D, an important factor in creating quality video content is animation, and considering the purpose it will serve in emphasizing your product or service
We’ve talked a lot about creating content offerings in digital formats to meet the demand of an increasingly younger member base, but have you considered how your members will access that content? Is it easy to find and easy to consume?
The past year has been one of consistent change for every industry. Everyone pivoted to work-from-home, and digital solutions became the new normal. But that doesn’t work for everything.
Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? Well, it’s because they want to evoke a specific feeling or vibe with every selected tune. The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. *cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos. So, let’s strike a few chords and give you some advice on the topic, shall we?
We all know that video and multimedia production can be expensive. From hiring a videographer through to the editing process, the cost for a simple 3-minute video is something many would balk at. However, with the right strategy and planning in place you can turn that cost into profit.
More than any other group, associations have captured audiences with specific needs and access to a wealth of information. That said, resources are often tight, and you need to make the most of each content source. Additionally, your audience members consume content differently - some listen to podcasts, others prefer articles or infographics, and many enjoy videos.
One strategic opportunity to extend and diversify your content is through atomization.
Hopefully, I’m not just speaking for myself when I say, a large portion of our lives is spent trying to organize the unorganized (that’s some deep stuff right there). Disorganization leads to stress, rushing, and ultimately, results in a poor quality final product. But enough with the life coaching, how does this pertain to YOU? Well, I’m glad you asked!
Pacing is more than just the speed of the cuts between clips. It’s a mixture of many things; flow, timing, and rhythm to name a few. Pacing helps tell your story and convey emotion to the audience. It can be fast, slow or in between, but a lot of times you will be using a combination to help illustrate the story and take the viewer on a journey.
Friendly millennial here again, this time with a question that you should be able to answer - especially if you want to keep me as a member - Why am I a member? Or, from my point of view, what’s in it for me? Knowing the answer to this question will help you recruit and retain young members like myself.