Why do people love to meticulously create curated playlists for events, for their day or for a certain mood? Well, it’s because they want to evoke a specific feeling or vibe with every selected tune. The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. *cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos. So, let’s strike a few chords and give you some advice on the topic, shall we?

We all know that video and multimedia production can be expensive. From hiring a videographer through to the editing process, the cost for a simple 3-minute video is something many would balk at. However, with the right strategy and planning in place you can turn that cost into profit.

More than any other group, associations have captured audiences with specific needs and access to a wealth of information. That said, resources are often tight, and you need to make the most of each content source. Additionally, your audience members consume content differently - some listen to podcasts, others prefer articles or infographics, and many enjoy videos.

One strategic opportunity to extend and diversify your content is through atomization.

Hopefully, I’m not just speaking for myself when I say, a large portion of our lives is spent trying to organize the unorganized (that’s some deep stuff right there). Disorganization leads to stress, rushing, and ultimately, results in a poor quality final product. But enough with the life coaching, how does this pertain to YOU? Well, I’m glad you asked!

Pacing is more than just the speed of the cuts between clips. It’s a mixture of many things; flow, timing, and rhythm to name a few. Pacing helps tell your story and convey emotion to the audience. It can be fast, slow or in between, but a lot of times you will be using a combination to help illustrate the story and take the viewer on a journey.

Hi!

Friendly millennial here again, this time with a question that you should be able to answer - especially if you want to keep me as a member - Why am I a member? Or, from my point of view, what’s in it for me? Knowing the answer to this question will help you recruit and retain young members like myself.

When writing to inform, engage, and inspire, association professionals often assume members will be so eager to get to the point of their content that they can forgo the tried and true elements of what make a narrative work – but skipping out on storytelling is a mistake.

Social media is a valuable tool but should be used delicately. Think screwdriver, not sledgehammer. We’re connecting things, not smashing them to bits. (Though if you see what I see online, you may sometimes be tempted to smash.)

Storyboarding is an important step in creating compelling and effective animated videos. Imagine building a house without a blueprint or the proper tools - what a nightmare! The same concept goes for a video. Pre-planning and creating a solid script and storyboard eliminates guesswork and ensures the conceptual design is aligned with the goals of the project. 

Imagine this: you’re tasked with creating a video. It’s a fun project, and you run with it. You find a supplier to work with. And after weeks of back and forth on scripts, storyboards, and video drafts you finally have a video you love. Hooray! The mp4 file is sitting in your inbox, and you’re asking yourself, now what?