Industry Insights
From the Association TV Thought Leaders

Budgeting for 2020

Posted by Jen Walichnowski on Oct 31, 2019 5:29:22 PM

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

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Topics: Insider, Case Studies

Using Green Screens: The When & The How

Posted by Scott Grant on Sep 11, 2019 1:00:45 PM

With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.

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Topics: Insider, Case Studies

Advocate & Communicate with Video - an example

Posted by Tara Chawla on May 17, 2019 12:58:32 PM

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.


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Topics: Insider, Case Studies, News

So, Why Video

Posted by Tara Chawla on May 8, 2019 5:55:20 PM

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!


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Topics: Insider, Case Studies, News

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