The Demo Dilemma

I always liked that cartoon of a battle where the salesperson selling the machine gun is told by the general that he is to busy to see the new gun because he has a war to fight.

machine gun sale.png

This is how I feel sometimes when I am suggesting to association leaders that a demo of Association TV® is something that I think they would benefit from.  Every demo that we have had has resulted in either further discussions with progressive associations or a committment to move forward with a proposal.  

Who wouldn't want to know about...

- how to fund your entire video programming in a cost neutral or revenue positive position

- how to plan and produce your content calendar for a year in just a couple of hours

- how to keep members and stakeholders on your website rather than shuffling them off to YouTube

- how to give sponsors more bang for their buck with video

- how to deliver content on a platform that is not only a video player, but a content organizer, payment portal, LMS, display advertiser, podcast player, and subscription platform - and much more.

- how to develop a sustainable funding, production and distribution strategy for video. 

If you only did one demo this year, I would suggest that it be of Association TV®.   It will educate you as to what is possible with video and content distribution. 

Association TV® is part of WorkerBee.TV

John Heppenstall is Director of Marketing for WorkerBee.TV

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