Industry Insights
From the Association TV Thought Leaders

The Demo Dilemma

Video production and distribution does not have be complicated. This is one demo that you want to do this year that will the biggest impact on your association

John Heppenstall Posted by John Heppenstall on Jul 31, 2017 5:03:41 AM

I always liked that cartoon of a battle where the salesperson selling the machine gun is told by the general that he is to busy to see the new gun because he has a war to fight.

machine gun sale.png

This is how I feel sometimes when I am suggesting to association leaders that a demo of Association TV® is something that I think they would benefit from.  Every demo that we have had has resulted in either further discussions with progressive associations or a committment to move forward with a proposal.  

Who wouldn't want to know about...

- how to fund your entire video programming in a cost neutral or revenue positive position

- how to plan and produce your content calendar for a year in just a couple of hours

- how to keep members and stakeholders on your website rather than shuffling them off to YouTube

- how to give sponsors more bang for their buck with video

- how to deliver content on a platform that is not only a video player, but a content organizer, payment portal, LMS, display advertiser, podcast player, and subscription platform - and much more.

- how to develop a sustainable funding, production and distribution strategy for video. 

If you only did one demo this year, I would suggest that it be of Association TV®.   It will educate you as to what is possible with video and content distribution. 

Association TV® is part of WorkerBee.TV

John Heppenstall is Director of Marketing for WorkerBee.TV

Topics: Insider

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