Many Associations deliver their best content of the year at conferences or annual events. While a Conference Recap video can be a great way to summarize the event and act as a promotional tool for next year’s conference, Daily Recaps add immediacy, engagement and excitement to the current event.
What better way to reinforce the choice to attend, than by highlighting the best moments of the previous day? From a recent conference, over 10% of people that opened the Eblast watched the Daily Recap videos in full. Clearly, a very immersed audience. Daily Recap videos can be produced on-site and released leading into the next day of the convention. This helps to set the tone for the day, creating deeper excitement and engagement for attendees.
Not only can a Daily Recap reinforce the choice to attend, it can also expose attendees to different aspects of the conference they may not have had the chance to see. As the width and depth of your event grows, each person won’t be able to experience everything at the conference. Showcasing pieces of the event that they may have missed provides attendees with the opportunity to engage with that content while they are still at the convention.
Highlighting innovation, sparking conversation and featuring sponsors provides added value to your members and partners alike.
Sponsors Love Daily Recaps.
Sponsors absolutely love to participate in daily recaps. Why? The videos provide them with additional - and measurable - exposure at the event and lasting impressions after.
Leverage your best content to inspire and engage your audience. For more information of how you can use daily recaps for your benefit, click on the button below for a complimentary consultation.
Association TV® is a division of WorkerBee.TV
Tara Chawla is an account and marketing manager for WorkerBee.TV