Industry Insights
From the Association TV Thought Leaders

Text based content doesn't cut it anymore

Producing content that gets attention has changed over the last 5 years. Your members are looking to be entertained

John Heppenstall Posted by John Heppenstall on Feb 9, 2017 10:00:10 AM

The process of engaging with your members has changed. Your members are bombarded with 1000’s of messages every day. Getting your Association content into the hands of members is a struggle. Getting them to engage with and consume that content is even harder.

content needs to be exciting.jpg

Text based content is not getting it done anymore. When your members are ready to engage, they are looking for content that will not only educate, but entertain them at the same time. If your content is not rich, relevant, educational and entertaining, it will quickly be lost in the sea of headlines that look more interesting.

One proven method of getting attention is to offer video content rather than text based content.  If you are not producing video consistently, your membership may seek their content elsewhere.

Learn more about content trends for the next 5 years by clicking on the button below to get your FREE white paper: 


AssociationTV® helps associations to leverage the power of video to achieve their business goals. AssociationTV® is part of WorkerBee.TV. 

Topics: Insider

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