The process of engaging with your members has changed. Your members are bombarded with 1000’s of messages every day. Getting your Association content into the hands of members is a struggle. Getting them to engage with and consume that content is even harder.
Text based content is not getting it done anymore. When your members are ready to engage, they are looking for content that will not only educate, but entertain them at the same time. If your content is not rich, relevant, educational and entertaining, it will quickly be lost in the sea of headlines that look more interesting.
One proven method of getting attention is to offer video content rather than text based content. If you are not producing video consistently, your membership may seek their content elsewhere.
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AssociationTV® helps associations to leverage the power of video to achieve their business goals. AssociationTV® is part of WorkerBee.TV.