Like the old saying goes... you only get one chance to make a great first impression. Every post you make needs to be the best it can be - including video.
Have you noticed that when you watch a video now, you are expecting a sharp clear, quality experience? The days of accepting shabby video content are quickly becoming a thing of the past. Even short social media postings should be done well and with quality in mind.
We have to remember that your audience is being bombarded with over 3500 messages per day. If you are lucky enough to get a snippet of attention, you had better deliver a quality experience. With the advent of Artificial Intelligence (AI) into social media, a poor quality posting will be penalized. If your posting is not great, AI will sense that the viewer has not consumed the entire post. Chances of more content from you being served up to your target are slim and none.
Your video posts now need to be well crafted and part of a larger content strategy. Social postings should be short, professional, and be used to create excitement to drive the viewer back to your website. It's your website where you have control over the user experience and your brand. Don't fall into the trap of placing your video content only on social media. Believe me, Facebook and YouTube don't have the same engagement goals as your association does. Last, postings that are done because we have to post something today will water down your brand and your user experience. If you have not planned for a quality posting - don't post.
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Dan Stevens is president of WorkerBee.TV and is a sought after guest speaker on association trends. To book Dan for your next event, contact John Heppenstall, Director of Marketing, at john.heppenstall@WorkerBee.TV