Industry Insights
From the Association TV Thought Leaders

Don't Be Fooled By Facebook's Latest Privacy Announcement

Posted by John Heppenstall on Mar 7, 2019 10:12:38 AM

This week, social media giant Facebook announced there is a better, more private network on the horizon.  I don't know about you, but I think Facebook would say anything at this point to quell the exodus of users and advertisers to protect their stock price...

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Topics: Insider

Your Success Will Be Based on Young Member Recruitment

Posted by Dan Stevens on Mar 1, 2019 8:21:10 AM

Boomers are leaving the workforce an average of 1 every 8 seconds. That means they are leaving your association too. Your association will only survive by recruiting new members.  Here are some points that will help you to get your share of the millennial pie.

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Topics: Insider

Will Your Members Cut You or Keep You in the Next Downturn...

Posted by John Heppenstall on Feb 20, 2019 11:41:52 AM

We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary.  Where do you think your association's membership fits in?

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Topics: Insider

Why You Can't Compete Against Social AI

Posted by Dan Stevens on Feb 15, 2019 8:20:37 AM

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

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Topics: Insider

Facebook. Let's Be Concerned...

Posted by John Heppenstall on Feb 5, 2019 10:02:46 AM

It's becoming more and more evident that the social media giant's end game as a data collector  and an AI manipulator may be just the start of something more sinister.

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Topics: Insider

The 7 Stages of Social Media

Posted by Dan Stevens on Jan 28, 2019 7:25:39 AM

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media. 

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Topics: Insider

You Should Be Saving 20% to 120% On Your Videos

Posted by John Heppenstall on Jan 22, 2019 2:20:47 PM

When most people hear about savings of 50% or more, they think it's either Black Friday or a loss leader.  By following the process laid out by Association TV®, these savings and higher are in reach for your video budget.

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Topics: Insider

Member Micro Learning Perfect for Video

Posted by Dan Stevens on Jan 10, 2019 12:09:47 PM

As time becomes more scarce for your members,  their learning needs to be done in a shorter time frame. The new buzz word for association education is Micro Learning.  Are you set up for this new trend?

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Topics: Insider

Social Media - Not the Place to Post Your Content in 2019

Posted by John Heppenstall on Jan 2, 2019 9:46:03 AM

If you want to make a content splash in 2019 - you want to use an eyedropper for your social media posts.

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Topics: Insider

Posting Quality - Yes It Matters

Posted by Dan Stevens on Dec 20, 2018 9:29:03 AM

Like the old saying goes... you only get one chance to make a great first impression.  Every post you make needs to be the best it can be - including video.

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Topics: Insider

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