I hate to be the bearer of bad news, but every association CEO needs to hear these 5 reasons that could cause the extinction of an association. 

As a CEO of 5 companies over my 40 years in business, there are words that get my interest when I hear them spoken by a vendor.  The 3 words suggested below especially hold true for the leaders of today's associations.

We had a webinar last week titled: Hybridized Events-Delight Virtual and Attending Members Through Live-Streaming and Smartphone participation hosted with John Pytel of Conference i/o. Our engagement stats for the webinar went from an average of 62% to over 90% for this webinar thanks to smartphone engagement.  

Do you want to increase event revenue and attendee satisfaction?  If your answer is YES, then you need to sign up for the webinar on March 12 at 2:00pm Central, titled:

Hybridized Events - Delight Virtual and Attending Members Through Live Streaming and Smart Phone Participation

This week, social media giant Facebook announced there is a better, more private network on the horizon.  I don't know about you, but I think Facebook would say anything at this point to quell the exodus of users and advertisers to protect their stock price...

Boomers are leaving the workforce an average of 1 every 8 seconds. That means they are leaving your association too. Your association will only survive by recruiting new members.  Here are some points that will help you to get your share of the millennial pie.

We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary.  Where do you think your association's membership fits in?

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

It's becoming more and more evident that the social media giant's end game as a data collector  and an AI manipulator may be just the start of something more sinister.

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media.