Imagine this: you’re tasked with creating a video. It’s a fun project, and you run with it. You find a supplier to work with. And after weeks of back and forth on scripts, storyboards, and video drafts you finally have a video you love. Hooray! The mp4 file is sitting in your inbox, and you’re asking yourself, now what?
Do you know what the biggest difference is between boomers and their younger counterparts? How they access information.
No matter which generation people belong to, chances are when starting their career, they seek out professional development, statistics, and information for their chosen industry. Individuals also seek to develop a network of peers and mentors who can provide guidance.
In today’s fast-paced world, you need to be able to communicate quickly and effectively with your members, especially if they are looking for support on current events. You may think that you are already capable of doing this, and you are correct. Communicating out to members through your magazine, newsletter, phone, email, events, and even social media are all great. However, consumption trends have changed, and associations need to be conscious about how all communications are connected, where your members want to consume and what each medium offers your association.
I’m judging you - and so are your members
First impressions matter. So much so that there have been numerous studies done on their importance. If you don't make a good first impression, how can you expect to build a relationship? This same principle applies to the content we consume daily.
For years, associations have been satisfied with an industry average of only 15% of members attending their annual conference1. With a strong economy, this has been enough to satisfy revenue expectations for most associations. However, when the economy shifts, (like in 2008) many associations feel an impact on all areas, including event attendance.
Hi! Resident Millennial here to give you my take on this whole going digital thing.
First things first, I'm probably older than you think. Currently, millennials are between the ages of 20-37 - the target age for association recruitment as recent grads and individuals early on in our careers.
As a millennial, we were the first generation to use computers in school and widely adopt the use of the internet. This environment is table-stakes for everything we do, and associations need to adapt.
Netflix, Hulu, Prime Video, HBO, Disney+ and other competitors, know that consumers have innumerable options when it comes to content. They also have learned that if some of their content is EXCLUSIVE and can’t be found anywhere else, it demonstrates their value to win and retain subscribers.
That’s why Netflix spent $15 billion dollars on original content in 2019.
(Here’s a list of some of their most-watched original programming)
When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.
Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.
With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.