Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

Many associations understand that video content is essential to engaging the next generation of members. Often, these savvy organizations have been educating members for generations, yet when it comes to video programming, they can’t decide what to produce. 

WHAT is micro-learning?

Micro-learning deals with relatively small learning units and short-term learning activities. The term is used in e-learning and related fields in the sense of learning processes in mediated environments. Micro-learning is a holistic approach for skill-based learning and education which deals with relatively small learning units. 

The key to recruitment, retention and revenue is engagement. As associations and association partners, we spend a lot of time and energy focused on engagement. What will keep members around? How do we entice a new member to join? What do they want? Engagement is as the core of this discussion and if you are not doing it well, you are at risk­. Here we will discuss how engagement opportunities change through the member journey and what you can do to maximize it.

How to leverage personalization to break through your audience’s filter.

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!

Delivering content catered to mobile consumption is imperative to maximizing reach and relevancy for today’s audiences. As generations shift, so do preferences. In order to remain relevant, associations need to embrace digital – and more specifically mobile. The majority of members join associations for the first time as students or within the first 5 years of their careers. If you are not targeting the new workforce, you may be missing out on a huge opportunity.

Facebook's leader, Mark Zuckerberg, is suggesting that he would be open to more government regulation of the Internet.  If you read between the lines, many think that Zuckerberg's bluster  is meant to be a deflection as to what Facebook has really become - a "dataopoly".  As your members continue to visit Facebook to see your posts, are you setting up your association for failure?

I hate to be the bearer of bad news, but every association CEO needs to hear these 5 reasons that could cause the extinction of an association.