Industry Insights
From the Association TV Thought Leaders

Facebook's "Dataopoly" Should Concern Every Association CEO

Posted by John Heppenstall on Apr 9, 2019 11:19:12 AM

Facebook's leader, Mark Zuckerberg, is suggesting that he would be open to more government regulation of the Internet.  If you read between the lines, many think that Zuckerberg's bluster  is meant to be a deflection as to what Facebook has really become - a "dataopoly".  As your members continue to visit Facebook to see your posts, are you setting up your association for failure?

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Topics: Insider

5 Reasons Why Your Association Will Fail in the Next 5 Years

Posted by Dan Stevens on Mar 31, 2019 11:39:09 AM

I hate to be the bearer of bad news, but every association CEO needs to hear these 5 reasons that could cause the extinction of an association. 

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Topics: Insider

Words Every Association CEO Wants to Hear.

Posted by John Heppenstall on Mar 23, 2019 1:18:23 PM

As a CEO of 5 companies over my 40 years in business, there are words that get my interest when I hear them spoken by a vendor.  The 3 words suggested below especially hold true for the leaders of today's associations.

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Topics: Insider

Stats for Smartphone Engagement During Live-Stream Don't Lie

Posted by Dan Stevens on Mar 15, 2019 1:14:00 PM

We had a webinar last week titled: Hybridized Events-Delight Virtual and Attending Members Through Live-Streaming and Smartphone participation hosted with John Pytel of Conference i/o. Our engagement stats for the webinar went from an average of 62% to over 90% for this webinar thanks to smartphone engagement.  

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Topics: Insider

Don't Miss The Webinar of the Year on March 12th.

Posted by John Heppenstall on Mar 9, 2019 8:11:09 AM

Do you want to increase event revenue and attendee satisfaction?  If your answer is YES, then you need to sign up for the webinar on March 12 at 2:00pm Central, titled:

Hybridized Events - Delight Virtual and Attending Members Through Live Streaming and Smart Phone Participation

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Topics: Insider

Don't Be Fooled By Facebook's Latest Privacy Announcement

Posted by John Heppenstall on Mar 7, 2019 10:12:38 AM

This week, social media giant Facebook announced there is a better, more private network on the horizon.  I don't know about you, but I think Facebook would say anything at this point to quell the exodus of users and advertisers to protect their stock price...

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Topics: Insider

Your Success Will Be Based on Young Member Recruitment

Posted by Dan Stevens on Mar 1, 2019 8:21:10 AM

Boomers are leaving the workforce an average of 1 every 8 seconds. That means they are leaving your association too. Your association will only survive by recruiting new members.  Here are some points that will help you to get your share of the millennial pie.

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Topics: Insider

Will Your Members Cut You or Keep You in the Next Downturn...

Posted by John Heppenstall on Feb 20, 2019 11:41:52 AM

We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary.  Where do you think your association's membership fits in?

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Topics: Insider

Why You Can't Compete Against Social AI

Posted by Dan Stevens on Feb 15, 2019 8:20:37 AM

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

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Topics: Insider

Facebook. Let's Be Concerned...

Posted by John Heppenstall on Feb 5, 2019 10:02:46 AM

It's becoming more and more evident that the social media giant's end game as a data collector  and an AI manipulator may be just the start of something more sinister.

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Topics: Insider

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