The process to engage members has changed. Your members are bombarded with 1000’s of messages every day. Getting your association content into the hands of members is a struggle. Getting them to engage with and consume that content is even harder. Now you have to Edu-Tain them..
What are Edu-Tainment Video Episodes?
- 3-4 minute episodes on single topics of interest. Easy to consume with
hyperlinks to more information if needed - Mobile friendly, bite sized, educational content, produced to be informational and entertaining
This is what your members are expecting to consume for their educational needs from your association
Click on the picture below to view an example of an Edu-Tainment Video
There are many reasons for your association to you use Edu-Tainment. Listed below are some of the important benefits.
- Creates a rhythm (like your newsletter) to provide high quality learning in bite sized format
- The frequency (usually weekly, bi-weekly or monthly) also promotes seeing the video library and the ability to find more content now and on-demand by channel, category, topics that are relevant to each visitor. (Just in time learning)
The video content library is part of the big picture strategy to deliver content that engages members, helps an association reach overarching goals, and creates non dues revenue.
This is the icon that we encourage associations to post on their planning wall when they are doing a video. As long as each video produced touches on each balloon, your video will contribute to the oveall benefit of the association.
Learn more about how to keep your association relevant and to engage members by downloading a FREE E-book by clicking on the button below.
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