FOR IMMEDIATE RELEASE
Dan Stevens, President WorkerBee.TV, Inc.
P: 204.272.2250 x222 (Office)
Dan Stevens, President, Association TV (WorkerBee.TV), Featured as Thought-Leader in Association 4.0™—An Entrepreneurial Approach to Risk, Courage and Transformation
Winnipeg, Manitoba, February 24, 2020: Dan Stevens, President, Association TV/WorkerBee.TV, shares insights on innovation, organizational culture and navigating the digital market place in authors Sherry Budziak and Kevin Ordonez’s second book Association 4.0™—An Entrepreneurial Approach to Risk, Courage and Transformation. The book describes how Stevens, and 23 other entrepreneurs, who the authors call transformers, built and are evolving companies that serve a changing association industry. Stevens and his fellow transformers love solving tough problems. They use disruption as a gateway to opportunity and confront risk with the cool of derivative traders. This book is a must-read for executives who want to thrive in a challenging business environment.
Stevens says, “I work for management. Management works for the front line, and the front line works for the client. In my opinion, that’s how it should be. The company is not a hierarchy. . . It’s a structure that preserves accountability. You have ownership of your decisions. If help is needed, assistance is available. This may sound risky, but if you have a culture of quality, backed by a process of quality, then you don’t need to rely on oversight or bureaucracy.”
Like Stevens’, all the stories offer examples, benchmarks and questions for leaders who want to meet and exceed the demands of the volatile business environment that the authors call Association 4.0.
“Five years ago, we realized that major shifts in our industry were on the horizon,” says Budziak. “We are experiencing a fourth industrial revolution powered by digital innovations that are transforming business. The environment is fraught with challenges for all industries, especially our own.”
Budziak and Ordonez’s first book, Association 4.0—Positioning for Success in an Era of Disruption, was conceived when the authors began asking leaders in their network how associations must change to stay relevant. They discovered that the most successful executives are experimenting and iterating to mitigate risk, developing hubs of innovation within their organizations and using the latest technology to gain a deep understanding about their members’ needs. In other words, they were acting like entrepreneurs. This book expands the horizon.
Budziak and Ordonez are partners in .orgCompanies, which includes .orgSource a consulting business. .orgSource works directly with association leadership teams, providing strategies and data-driven solutions that reflect its deep understanding of association challenges and approaches for overcoming them.
WorkerBee.TV, Inc. is a Winnipeg, Manitoba, Canada based company that was founded in 2007 to help corporations and associations (through Association TV®) use the power of video strategically to achieve their objectives.
Association TV® (by WorkerBee.TV, Inc.) empowers associations to use video strategically. Our online platform and multimedia services model modernize the way associations inform, educate and inspire their community. We dramatically improve engagement which drives the success of your association's retention, recruitment and revenue. The Association TV® engagement model enhances associations' relevance to today's – and tomorrow’s – members, making it easy for them to find, consume and act on valuable content. We help associations affordably leverage the power of video and multimedia, making your association's content programming profitable, purposeful, and predictable.