Your members and your potential members are now a part of the global community. That means that they have access to global information and resources. How does your Association stack up? What benefits are you providing to them that they can’t get anywhere else? Is that enough to make them stay? There are so many virtual communities that cover every single topic, it’s hard to imagine someone not taking advantage of the digital age of connection.
That's why you need to continue to publish content for your members that is easy to digest and narrow in focus. Make it easy for them to access. Video content marketing is the answer. When you combine video with a platform that is able to allow the member to search via topic, title or category, you make it easy for your members to continue to see the value that your Association is providing.
To learn more about how to continue to stay relevant to your membership, download a FREE E-book on the topic.