Industry Insights
From the Association TV Thought Leaders

Tara Chawla

Tara Chawla
Account Manager @ WorkerBee.TV

Recent Posts

Micro-learning: What, Why & How

Posted by Tara Chawla on Jun 26, 2019 11:20:15 AM

WHAT is micro-learning?

Micro-learning deals with relatively small learning units and short-term learning activities. The term is used in e-learning and related fields in the sense of learning processes in mediated environments. Micro-learning is a holistic approach for skill-based learning and education which deals with relatively small learning units. 

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Topics: Insider

Dearest Member, Will You Marry Me?

Posted by Tara Chawla on Jun 11, 2019 2:40:57 PM

The key to recruitment, retention and revenue is engagement. As associations and association partners, we spend a lot of time and energy focused on engagement. What will keep members around? How do we entice a new member to join? What do they want? Engagement is as the core of this discussion and if you are not doing it well, you are at risk­. Here we will discuss how engagement opportunities change through the member journey and what you can do to maximize it.

 

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Topics: Insider

Advocate & Communicate with Video - an example

Posted by Tara Chawla on May 17, 2019 12:58:32 PM

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.


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Topics: Insider, Case Studies, News

So, Why Video

Posted by Tara Chawla on May 8, 2019 5:55:20 PM

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!


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Topics: Insider, Case Studies, News

The Data Doesn’t Lie. Your Membership is Mobile & You Should Be Too.

Posted by Tara Chawla on Apr 25, 2019 1:56:37 PM

Delivering content catered to mobile consumption is imperative to maximizing reach and relevancy for today’s audiences. As generations shift, so do preferences. In order to remain relevant, associations need to embrace digital – and more specifically mobile. The majority of members join associations for the first time as students or within the first 5 years of their careers. If you are not targeting the new workforce, you may be missing out on a huge opportunity.

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The Benefits of Daily Recaps

Posted by Tara Chawla on May 10, 2018 10:18:00 AM

Many Associations deliver their best content of the year at conferences or annual events. While a Conference Recap video can be a great way to summarize the event and act as a promotional tool for next year’s conference, Daily Recaps add immediacy, engagement and excitement to the current event.

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Topics: Insider

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