Industry Insights
From the Association TV Thought Leaders

Randell Mauricio

Randell Mauricio
Randell Mauricio is Chief Operating Officer for WorkerBee.TV

Recent Posts

Gaining An Edge In The World Of Virtual Events

Posted by Randell Mauricio on Feb 23, 2021 12:40:00 PM
If “pivot” was one of the most used words of 2020, what do you think was the most commonly asked question by associations? Right or wrong – my guess is, “How do I engage with my members if we can’t meet in per son?”

Enter - virtual events… or in its most foundational form, a single or series of livestreams with interactive digital tools integrated for audience participation.  

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Topics: Insider, Case Studies, Virtual, Events

Build it and They Will Come: Why Associations Need Video Programming to Attract New Members

Posted by Randell Mauricio on Jun 20, 2018 6:23:37 AM

 

The times they are a-changin'.

Oh, yes they are. Over the last few weeks, I’ve noticed some things that have caused me to stop and think about how our viewing and media consumption habits have changed.
 

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Topics: Insider

I interviewed a Google employee, and what I learned about marketing was eye-opening

Posted by Randell Mauricio on May 15, 2018 9:03:21 AM

Last week during a business conference, I had the opportunity to interview a Google employee who works in the area of marketing – and what he shared with me underscored every organization’s need for content.

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Topics: Insider

Associations: What's the Ideal Video Length?

Posted by Randell Mauricio on Apr 14, 2018 10:48:02 AM

At Association TV®, we’re often asked by associations how long their videos should be. The answer is – it depends. It depends on what your objective is with a specific video, and more importantly, at what stage of the learning or conversion cycle is your target audience in.

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Topics: Insider

3 Sources to Consider When Defining Your Video Content Calendar

Posted by Randell Mauricio on Mar 15, 2018 11:13:38 AM

“We’re ready to develop a content calendar… but how do we know which video topics will resonate with our members?”

Hands down this is one of the most commonly asked questions by associations as they take the first steps towards launching their Association TV® video program.

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Topics: Insider

What Associations can learn from Today’s YouTubers

Posted by Randell Mauricio on Feb 7, 2018 10:41:54 AM

Content is king. We've all heard it before. But have we in the association space really put it to use?

How would you stack up compared to say… some of the YouTubers of today who are using practicality to grow and nurture an audience base in the tens of thousands from the comforts of their own home. (Or as some would say, their parents' home)

Don't get me wrong. A balanced content strategy DOES require adequate planning and investment of resources. But as an avid consumer of at least one basketball-related online video per day, I believe some of the most active users on YouTube have made good by focusing less on themselves and how their videos look, and paying more attention to delivering content (and amount of content) that their subscribers find interesting or useful.

Here's just some of what I've observed from some of the basketball channels I follow.

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Topics: Insider

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