Enter - virtual events… or in its most foundational form, a single or series of livestreams with interactive digital tools integrated for audience participation.
The times they are a-changin'.
Oh, yes they are. Over the last few weeks, I’ve noticed some things that have caused me to stop and think about how our viewing and media consumption habits have changed.
Last week during a business conference, I had the opportunity to interview a Google employee who works in the area of marketing – and what he shared with me underscored every organization’s need for content.
At Association TV®, we’re often asked by associations how long their videos should be. The answer is – it depends. It depends on what your objective is with a specific video, and more importantly, at what stage of the learning or conversion cycle is your target audience in.
“We’re ready to develop a content calendar… but how do we know which video topics will resonate with our members?”
Hands down this is one of the most commonly asked questions by associations as they take the first steps towards launching their Association TV® video program.
Content is king. We've all heard it before. But have we in the association space really put it to use?
How would you stack up compared to say… some of the YouTubers of today who are using practicality to grow and nurture an audience base in the tens of thousands from the comforts of their own home. (Or as some would say, their parents' home)
Don't get me wrong. A balanced content strategy DOES require adequate planning and investment of resources. But as an avid consumer of at least one basketball-related online video per day, I believe some of the most active users on YouTube have made good by focusing less on themselves and how their videos look, and paying more attention to delivering content (and amount of content) that their subscribers find interesting or useful.
Here's just some of what I've observed from some of the basketball channels I follow.