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John Heppenstall
John Heppenstall is the Director Of Marketing for WorkerBee.TV.
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Millennials and Video Content Marketing go Hand in Hand
Successful associations understand that millennials will make up the majority of their membership...
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Your Video should give you at least 4 content pieces
As most associations are challenged to keep up with the content game, I thought I would add my...
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Sponsors Need You to Help them with content marketing
The big buzz word in marketing over the last five years has been "content" marketing. Your sponsors...
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What's your priority from ASAE TORONTO?
The buzz of ASAE Toronto is over. No doubt you had a chance to learn, network, eat, and visit the...
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What's your video strategy?
It’s interesting. When I ask this question of some of our association prospects, often I get a...
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The Demo Dilemma
I always liked that cartoon of a battle where the salesperson selling the machine gun is told by...
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The future is now with your future content
Well that's a confusing blog title. But it makes sense when it comes to content creation using...
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Your members want to be educated... and entertained
Why do members belong? Once you get past the networking piece, the real reason why most members are...
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Yes, we can help with sponsorship
I find the whole sponsorship piece intriguing for association conferences. The usual hampster wheel...
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Why would you want 3 different platforms to confuse your audience?
I've been to a few association sites in the last couple of weeks, and notice that there are...
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