Industry Insights
From the Association TV Thought Leaders

John Heppenstall

John Heppenstall
John Heppenstall is the Director Of Marketing for WorkerBee.TV.

Recent Posts

Facebook's "Dataopoly" Should Concern Every Association CEO

Posted by John Heppenstall on Apr 9, 2019 11:19:12 AM

Facebook's leader, Mark Zuckerberg, is suggesting that he would be open to more government regulation of the Internet.  If you read between the lines, many think that Zuckerberg's bluster  is meant to be a deflection as to what Facebook has really become - a "dataopoly".  As your members continue to visit Facebook to see your posts, are you setting up your association for failure?

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Topics: Insider

Words Every Association CEO Wants to Hear.

Posted by John Heppenstall on Mar 23, 2019 1:18:23 PM

As a CEO of 5 companies over my 40 years in business, there are words that get my interest when I hear them spoken by a vendor.  The 3 words suggested below especially hold true for the leaders of today's associations.

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Topics: Insider

Don't Miss The Webinar of the Year on March 12th.

Posted by John Heppenstall on Mar 9, 2019 8:11:09 AM

Do you want to increase event revenue and attendee satisfaction?  If your answer is YES, then you need to sign up for the webinar on March 12 at 2:00pm Central, titled:

Hybridized Events - Delight Virtual and Attending Members Through Live Streaming and Smart Phone Participation

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Topics: Insider

Don't Be Fooled By Facebook's Latest Privacy Announcement

Posted by John Heppenstall on Mar 7, 2019 10:12:38 AM

This week, social media giant Facebook announced there is a better, more private network on the horizon.  I don't know about you, but I think Facebook would say anything at this point to quell the exodus of users and advertisers to protect their stock price...

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Topics: Insider

Will Your Members Cut You or Keep You in the Next Downturn...

Posted by John Heppenstall on Feb 20, 2019 11:41:52 AM

We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary.  Where do you think your association's membership fits in?

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Topics: Insider

Facebook. Let's Be Concerned...

Posted by John Heppenstall on Feb 5, 2019 10:02:46 AM

It's becoming more and more evident that the social media giant's end game as a data collector  and an AI manipulator may be just the start of something more sinister.

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Topics: Insider

You Should Be Saving 20% to 120% On Your Videos

Posted by John Heppenstall on Jan 22, 2019 2:20:47 PM

When most people hear about savings of 50% or more, they think it's either Black Friday or a loss leader.  By following the process laid out by Association TV®, these savings and higher are in reach for your video budget.

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Topics: Insider

Social Media - Not the Place to Post Your Content in 2019

Posted by John Heppenstall on Jan 2, 2019 9:46:03 AM

If you want to make a content splash in 2019 - you want to use an eyedropper for your social media posts.

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Topics: Insider

Your Association's Relevancy Erodes Every 8 Seconds.

Posted by John Heppenstall on Dec 12, 2018 7:32:01 AM

Every 8 seconds another boomer retires. This means that your membership is shifting to a millennial base. Are you doing enough to engage and inspire this digital first generation?

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Topics: Insider

The "Why" Of Owning Your Intellectual Association Space

Posted by John Heppenstall on Nov 29, 2018 11:37:14 AM

We often talk about the importance of the "Why" in our marketing. The "Why" is the true reason why people engage or buy from you.  Here are some "Whys" for you to think about relating to owning your association's intellectual space.

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Topics: Insider

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