Facebook's leader, Mark Zuckerberg, is suggesting that he would be open to more government regulation of the Internet. If you read between the lines, many think that Zuckerberg's bluster is meant to be a deflection as to what Facebook has really become - a "dataopoly". As your members continue to visit Facebook to see your posts, are you setting up your association for failure?
John Heppenstall

Recent Posts
Facebook's "Dataopoly" Should Concern Every Association CEO
Topics: Insider
As a CEO of 5 companies over my 40 years in business, there are words that get my interest when I hear them spoken by a vendor. The 3 words suggested below especially hold true for the leaders of today's associations.
Topics: Insider
Don't Miss The Webinar of the Year on March 12th.
Do you want to increase event revenue and attendee satisfaction? If your answer is YES, then you need to sign up for the webinar on March 12 at 2:00pm Central, titled:
Hybridized Events - Delight Virtual and Attending Members Through Live Streaming and Smart Phone Participation
Topics: Insider
Don't Be Fooled By Facebook's Latest Privacy Announcement
This week, social media giant Facebook announced there is a better, more private network on the horizon. I don't know about you, but I think Facebook would say anything at this point to quell the exodus of users and advertisers to protect their stock price...
Topics: Insider
Will Your Members Cut You or Keep You in the Next Downturn...
We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary. Where do you think your association's membership fits in?
Topics: Insider
It's becoming more and more evident that the social media giant's end game as a data collector and an AI manipulator may be just the start of something more sinister.
Topics: Insider
You Should Be Saving 20% to 120% On Your Videos
When most people hear about savings of 50% or more, they think it's either Black Friday or a loss leader. By following the process laid out by Association TV®, these savings and higher are in reach for your video budget.
Topics: Insider
Social Media - Not the Place to Post Your Content in 2019
If you want to make a content splash in 2019 - you want to use an eyedropper for your social media posts.
Topics: Insider
Your Association's Relevancy Erodes Every 8 Seconds.
Every 8 seconds another boomer retires. This means that your membership is shifting to a millennial base. Are you doing enough to engage and inspire this digital first generation?
Topics: Insider
The "Why" Of Owning Your Intellectual Association Space
We often talk about the importance of the "Why" in our marketing. The "Why" is the true reason why people engage or buy from you. Here are some "Whys" for you to think about relating to owning your association's intellectual space.
Topics: Insider