Jen Walichnowski

Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Planning ahead and buying in bulk are two things that meal planning and you, an association looking...

What is Sponsored Content and How To Make It (The Right Way)

Welcome to the land of sponsored content. You might’ve done a flyover of the topic before, but...

Netflix-ing Your Association: How to Get More Views

What do your association and Netflix have in common? More than you'd think.

How To Create Value Before, During and After Your Event

Chances are, your annual conference, trade show, summit or other live event looked a little...

Tag, You're It! Taking Your Digital Transformation To The Next Level

We’ve come to the end of this series, where I slowly but surely, give you tools and insights that...

Order Up! Delivering Content Your Audience Actually Wants

Let’s start this off with an analogy (we know you love those).  A customer orders a pepperoni...

Teamwork Makes the Dream Work

If you’ve already decided to move your association from analog to digital, you need to start...

Sharing is Caring: Delivering Value to Your Members, On-Demand

We’ve talked a lot about creating content offerings in digital formats to meet the demand of an...

The Future of Events: 5 Lessons From 5 Associations

The past year has been one of consistent change for every industry. Everyone pivoted to...

Conference Media: From Cost Center to Profit Center

We all know that video and multimedia production can be expensive. From hiring a videographer...