Industry Insights
From the Association TV Thought Leaders

Jen Walichnowski

Jen Walichnowski

Recent Posts

Budgeting for 2020

Posted by Jen Walichnowski on Oct 31, 2019 5:29:22 PM

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

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Topics: Insider, Case Studies

When to get technical: 2 considerations when starting a video project

Posted by Jen Walichnowski on Aug 13, 2019 5:09:50 PM

Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

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Topics: Insider

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