Industry Insights
From the Association TV Thought Leaders

Jen Walichnowski

Jen Walichnowski

Recent Posts

I'm judging you - and so are your members.

Posted by Jen Walichnowski on Apr 7, 2020 9:30:00 AM

I’m judging you - and so are your members

First impressions matter. So much so that there have been numerous studies done on their importance. If you don't make a good first impression, how can you expect to build a relationship? This same principle applies to the content we consume daily.

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Topics: Insider, Case Studies

Notes from a Millennial: has your association gone digital yet?

Posted by Jen Walichnowski on Mar 3, 2020 7:30:00 AM

Hi! Resident Millennial here to give you my take on this whole going digital thing.

First things first, I'm probably older than you think. Currently, millennials are between the ages of 20-37 - the target age for association recruitment as recent grads and individuals early on in our careers.

As a millennial, we were the first generation to use computers in school and widely adopt the use of the internet. This environment is table-stakes for everything we do, and associations need to adapt.

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Topics: Insider, Case Studies

Budgeting for 2020

Posted by Jen Walichnowski on Oct 31, 2019 5:29:22 PM

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

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Topics: Insider, Case Studies

When to get technical: 2 considerations when starting a video project

Posted by Jen Walichnowski on Aug 13, 2019 5:09:50 PM

Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

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Topics: Insider

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