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Dan Stevens
Everybody Wants To Be An Expert...Including Your Sponsors
I've yet to meet someone that doesn't want to be an expert. Being an expert means that you command...
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It's Official. Facebook is Your Competitor.
Many of you are using Facebook to promote your association. Up until now, you have thought of...
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Is Your Digital Inventory Deep Enough For Your Sponsors?
As dues revenue begin their inevitable decline, associations will have to turn to sponsorships and...
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3 Reasons Posting to Social Media Will Hurt Your Association
Most of us are routinely posting member information and video to social media. What was once...
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Using Your Content Calendar as Part of Your Association's Strategic Plan
Strategic planning is a big part of keeping your association relevant and growing. All departments...
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Facebook Troubles Should be a Reminder That Social Media is Your Competition
It was a little odd to see Mark Zuckerberg apologize for their data hiccup last week. Most of us...
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Surprising Feedback from Attendees on “Trends Impacting Associations" Webinar
Our webinar that we hosted last month created some interesting attendee feedback. See their...
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5 Steps to When to use a pay-wall on videos
It sounds easy. Put up a pay-wall and charge people for video access to fund your video programming...
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Filming Video at Events means content all year long
For many associations, their events are the highlight of the year for all. They generate needed...
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Associations turn to "Hybridized" as the model for impactful learning
Hybridized learning defined: Learning that may include badging or accreditation that is available...
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