How to leverage personalization to break through your audience’s filter.

I hate to be the bearer of bad news, but every association CEO needs to hear these 5 reasons that could cause the extinction of an association. 

We had a webinar last week titled: Hybridized Events-Delight Virtual and Attending Members Through Live-Streaming and Smartphone participation hosted with John Pytel of Conference i/o. Our engagement stats for the webinar went from an average of 62% to over 90% for this webinar thanks to smartphone engagement.  

Boomers are leaving the workforce an average of 1 every 8 seconds. That means they are leaving your association too. Your association will only survive by recruiting new members.  Here are some points that will help you to get your share of the millennial pie.

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media. 

As time becomes more scarce for your members,  their learning needs to be done in a shorter time frame. The new buzz word for association education is Micro Learning.  Are you set up for this new trend?

Like the old saying goes... you only get one chance to make a great first impression.  Every post you make needs to be the best it can be - including video.

What if you could hire a person that would have a significant positive impact on membership and engagement, build and produce your entire content calendar, and every year, would give you at least half of their salary back.  Would you hire that person?

We all know that it's sometimes hard to listen to and respond to member comments.  Members are often critical of association value.  To retain and grow members, we need to be in a position to act on feedback - both positive and negative.