Industry Insights
From the Association TV Thought Leaders

Dan Stevens

Dan Stevens

Recent Posts

Why Don't Members Open Association Emails?

Posted by Dan Stevens on May 29, 2019 11:45:58 AM

How to leverage personalization to break through your audience’s filter.

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Topics: Insider, News

5 Reasons Why Your Association Will Fail in the Next 5 Years

Posted by Dan Stevens on Mar 31, 2019 11:39:09 AM

I hate to be the bearer of bad news, but every association CEO needs to hear these 5 reasons that could cause the extinction of an association. 

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Topics: Insider

Stats for Smartphone Engagement During Live-Stream Don't Lie

Posted by Dan Stevens on Mar 15, 2019 1:14:00 PM

We had a webinar last week titled: Hybridized Events-Delight Virtual and Attending Members Through Live-Streaming and Smartphone participation hosted with John Pytel of Conference i/o. Our engagement stats for the webinar went from an average of 62% to over 90% for this webinar thanks to smartphone engagement.  

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Topics: Insider

Your Success Will Be Based on Young Member Recruitment

Posted by Dan Stevens on Mar 1, 2019 8:21:10 AM

Boomers are leaving the workforce an average of 1 every 8 seconds. That means they are leaving your association too. Your association will only survive by recruiting new members.  Here are some points that will help you to get your share of the millennial pie.

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Topics: Insider

Why You Can't Compete Against Social AI

Posted by Dan Stevens on Feb 15, 2019 8:20:37 AM

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

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Topics: Insider

The 7 Stages of Social Media

Posted by Dan Stevens on Jan 28, 2019 7:25:39 AM

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media. 

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Topics: Insider

Member Micro Learning Perfect for Video

Posted by Dan Stevens on Jan 10, 2019 12:09:47 PM

As time becomes more scarce for your members,  their learning needs to be done in a shorter time frame. The new buzz word for association education is Micro Learning.  Are you set up for this new trend?

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Topics: Insider

Posting Quality - Yes It Matters

Posted by Dan Stevens on Dec 20, 2018 9:29:03 AM

Like the old saying goes... you only get one chance to make a great first impression.  Every post you make needs to be the best it can be - including video.

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Topics: Insider

Would You Hire an Employee That Gave 50% of Their Salary Back?

Posted by Dan Stevens on Dec 6, 2018 9:34:25 AM

What if you could hire a person that would have a significant positive impact on membership and engagement, build and produce your entire content calendar, and every year, would give you at least half of their salary back.  Would you hire that person?

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Topics: Insider

Be Thankful For Member Comments

Posted by Dan Stevens on Nov 21, 2018 8:41:57 AM

We all know that it's sometimes hard to listen to and respond to member comments.  Members are often critical of association value.  To retain and grow members, we need to be in a position to act on feedback - both positive and negative.

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Topics: Insider

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