Breanna Perrelli

Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Do you find yourself constantly worrying about how your association is going to pay for the videos...

It’s Hip to be Square: A Case for Predictable Content Planning

The best way to build and maintain an engaged audience is to keep them on their toes right? Don’t...

What Should I Handle Internally When Hiring a Video Vendor?

Stop the presses!

How to Subsidize Your Filming with Conference Recaps

If you have an annual event approaching, you might be wondering where to allocate your filming...

Content is King: Key Steps to Creating an Engaging Content Calendar

When deciding to incorporate video into your content strategy, most associations approach the idea...

What's the story? Context is key

When writing to inform, engage, and inspire, association professionals often assume members will be...

Discovering the Video Content You Already Have

Many associations understand that video content is essential to engaging the next generation of...

Associations and Online Education

Associations are as relevant as ever, but the factors that attract and retain members are...

Conference Recaps: Maintaining Balance Between Editorial and Sponsored Content 

Most associations wouldn't think twice about offering its associate advertisers space in a magazine...