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From the Association TV Thought Leaders

Breanna Perrelli

Breanna Perrelli

Recent Posts

Discovering the Video Content You Already Have

Posted by Breanna Perrelli on Jul 31, 2019 11:18:12 AM

Many associations understand that video content is essential to engaging the next generation of members. Often, these savvy organizations have been educating members for generations, yet when it comes to video programming, they can’t decide what to produce. 

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Topics: Insider

Associations and Online Education

Posted by Breanna Perrelli on May 23, 2018 11:00:18 AM

Associations are as relevant as ever, but the factors that attract and retain members are completely different than they once were. While in the past, people joined associations for a sense of camaraderie, today the driving force behind association membership is education.

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Topics: Insider

Conference Recaps: Maintaining Balance Between Editorial and Sponsored Content 

Posted by Breanna Perrelli on Mar 20, 2018 9:26:57 AM

Most associations wouldn't think twice about offering its associate advertisers space in a magazine or directory. However, these same organizations struggle to visualize how video could be sold in the same way. In this blog, we discuss how MHI used it's conferences to create advertising revenue using video.

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Topics: Insider

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