Association TV® will be in Canada's capital city next week, exhibiting at the CSAE's Tête-à-Tête.
Tête-à-Tête is all about bringing people in Canada's association industry together to connect, discover, and build partnerships. The theme of this years conference is "Break Convention - Venture Out". This theme is especially timely as most associations are questioning the way that they have been engaging members and the value that they are providing. There are many trends in play that are going to disrupt the entire association model.
One of the big trends that association's are experiencing now is how content is becoming key to engaging members and sponsors.
In the world of content, video is changing everything.
If you are at the conference, stop by booth number 828 in the exhibitors hall and discover how you can leverage video and other trends to keep your association revelant in the years to come.
Association TV® is part of WorkerBee.TV
John Heppenstall is Director of Marketing for WorkerBee.TV