Infotainment is almost like a new genre of marketing videos. As the name suggests, it is the amalgamation of ‘informative’ videos and ‘entertainment' videos. One without the other won’t be good enough to keep your members' interest in the future.
Your members need to digest the information you are presenting them with, but also be entertained at the same time.
Without entertainment, members will click away from your video and forget all about you.
So exactly how do you make a video infotaining?
It starts with planning, and taking your content seriously. It requires someone who takes video seriously. Whether you produce video in house or outsource the production, you need to have experts to guide you and help to create the magic that your members desire and expect from your association.
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