Industry Insights
From the Association TV Thought Leaders

Are your Videos infotaining?

make your videos infotaining... or be lost in the noise

John Heppenstall Posted by John Heppenstall on Feb 13, 2017 5:00:00 AM

Infotainment is almost like a new genre of marketing videos. As the name suggests, it is the amalgamation of ‘informative’ videos and ‘entertainment' videos. One without the other won’t be good enough to keep your members' interest in the future.

Your members need to digest the information you are presenting them with, but also be entertained at the same time.

Association TV infotainment.jpg

Without entertainment, members will click away from your video and forget all about you.   

So exactly how do you make a video infotaining?

It starts with planning, and taking your content seriously. It requires someone who takes video seriously.  Whether you produce video in house or outsource the production, you need to have experts to guide you and help to create the magic that your members desire and expect from your association.

To learn more about other content trends that you need to be aware of, download our FREE white paper by clicking the link below:


AssociationTV ®is the infotainment expert for all association content marketing.

AssociationTV® is part of WorkerBee.TV




Topics: Insider

Leave A Reply

Get regular posts to your inbox that create lasting value for your association. 

You're busy.  We get that.  Get what you need to leverage the power of video in bite size pieces from the thought leaders at Association TV®.  Fill out the form below and we'll send you a monthly email with the latest blog posts that are thought provoking and value based.  You can unsubscribe at any time.  

View our Privacy Policy


Subscribe Here!

Recent Posts