Industry Insights
From the Association TV Thought Leaders

90% of your Members process Content like this

Most people are visual learners.

John Heppenstall Posted by John Heppenstall on Feb 1, 2017 1:18:18 PM

The last 5 years have proven that video is an effective tool to engage your membership. The reason why video is so effective is that 90% of the information our brain processes is visual data, making most of your members visual learners. 

Visual Learning.jpg

Today, only 4% of people prefer to engage by reading online. Only 5% prefer speaking to someone on the phone. Close to 50% prefer to watch a video. Statistics show that video is more engaging and creates a more personal, sincere and authentic experience for the viewer.

We live in a mobile society where most content is consumed on tablets and smartphones where text can be difficult to read. Videos, however, are still easy to consume and engage with on any device.

Learn more about video trends and how they relate to Association marketing by downloading this white paper now.


AssociationTV® allows Associations to startegically use video to reach their Association goals. AssociationTV® is a trademark of WorkerBee.TV


Topics: Insider

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