Netflix, Hulu, Prime Video, HBO, Disney+ and other competitors, know that consumers have innumerable options when it comes to content.  They also have learned that if some of their content is EXCLUSIVE and can’t be found anywhere else, it demonstrates their value to win and retain subscribers. 

That’s why Netflix spent $15 billion dollars on original content in 2019.
(Here’s a list of some of their most-watched original programming)

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.

Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

Many associations understand that video content is essential to engaging the next generation of members. Often, these savvy organizations have been educating members for generations, yet when it comes to video programming, they can’t decide what to produce. 

WHAT is micro-learning?

Micro-learning deals with relatively small learning units and short-term learning activities. The term is used in e-learning and related fields in the sense of learning processes in mediated environments. Micro-learning is a holistic approach for skill-based learning and education which deals with relatively small learning units. 

The key to recruitment, retention and revenue is engagement. As associations and association partners, we spend a lot of time and energy focused on engagement. What will keep members around? How do we entice a new member to join? What do they want? Engagement is as the core of this discussion and if you are not doing it well, you are at risk­. Here we will discuss how engagement opportunities change through the member journey and what you can do to maximize it.

How to leverage personalization to break through your audience’s filter.

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!