Industry Insights
From the Association TV Thought Leaders

Dearest Member, Will You Marry Me?

Posted by Tara Chawla on Jun 11, 2019 2:40:57 PM

The key to recruitment, retention and revenue is engagement. As associations and association partners, we spend a lot of time and energy focused on engagement. What will keep members around? How do we entice a new member to join? What do they want? Engagement is as the core of this discussion and if you are not doing it well, you are at risk­. Here we will discuss how engagement opportunities change through the member journey and what you can do to maximize it.

 

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Topics: Insider

Why Don't Members Open Association Emails?

Posted by Dan Stevens on May 29, 2019 11:45:58 AM

How to leverage personalization to break through your audience’s filter.

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Topics: Insider, News

Advocate & Communicate with Video - an example

Posted by Tara Chawla on May 17, 2019 12:58:32 PM

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.


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Topics: Insider, Case Studies, News

So, Why Video

Posted by Tara Chawla on May 8, 2019 5:55:20 PM

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!


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Topics: Insider, Case Studies, News

The Data Doesn’t Lie. Your Membership is Mobile & You Should Be Too.

Posted by Tara Chawla on Apr 25, 2019 1:56:37 PM

Delivering content catered to mobile consumption is imperative to maximizing reach and relevancy for today’s audiences. As generations shift, so do preferences. In order to remain relevant, associations need to embrace digital – and more specifically mobile. The majority of members join associations for the first time as students or within the first 5 years of their careers. If you are not targeting the new workforce, you may be missing out on a huge opportunity.

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Facebook's "Dataopoly" Should Concern Every Association CEO

Posted by John Heppenstall on Apr 9, 2019 11:19:12 AM

Facebook's leader, Mark Zuckerberg, is suggesting that he would be open to more government regulation of the Internet.  If you read between the lines, many think that Zuckerberg's bluster  is meant to be a deflection as to what Facebook has really become - a "dataopoly".  As your members continue to visit Facebook to see your posts, are you setting up your association for failure?

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Topics: Insider

5 Reasons Why Your Association Will Fail in the Next 5 Years

Posted by Dan Stevens on Mar 31, 2019 11:39:09 AM

I hate to be the bearer of bad news, but every association CEO needs to hear these 5 reasons that could cause the extinction of an association. 

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Topics: Insider

Words Every Association CEO Wants to Hear.

Posted by John Heppenstall on Mar 23, 2019 1:18:23 PM

As a CEO of 5 companies over my 40 years in business, there are words that get my interest when I hear them spoken by a vendor.  The 3 words suggested below especially hold true for the leaders of today's associations.

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Topics: Insider

Stats for Smartphone Engagement During Live-Stream Don't Lie

Posted by Dan Stevens on Mar 15, 2019 1:14:00 PM

We had a webinar last week titled: Hybridized Events-Delight Virtual and Attending Members Through Live-Streaming and Smartphone participation hosted with John Pytel of Conference i/o. Our engagement stats for the webinar went from an average of 62% to over 90% for this webinar thanks to smartphone engagement.  

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Topics: Insider

Don't Miss The Webinar of the Year on March 12th.

Posted by John Heppenstall on Mar 9, 2019 8:11:09 AM

Do you want to increase event revenue and attendee satisfaction?  If your answer is YES, then you need to sign up for the webinar on March 12 at 2:00pm Central, titled:

Hybridized Events - Delight Virtual and Attending Members Through Live Streaming and Smart Phone Participation

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Topics: Insider

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