Industry Insights
From the Association TV Thought Leaders

Using Green Screens: The When & The How

Posted by Scott Grant on Sep 11, 2019 1:00:45 PM

With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.

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Topics: Insider, Case Studies

When to get technical: 2 considerations when starting a video project

Posted by Jen Walichnowski on Aug 13, 2019 5:09:50 PM

Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

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Topics: Insider

Discovering the Video Content You Already Have

Posted by Breanna Perrelli on Jul 31, 2019 11:18:12 AM

Many associations understand that video content is essential to engaging the next generation of members. Often, these savvy organizations have been educating members for generations, yet when it comes to video programming, they can’t decide what to produce. 

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Topics: Insider

Micro-learning: What, Why & How

Posted by Tara Chawla on Jun 26, 2019 11:20:15 AM

WHAT is micro-learning?

Micro-learning deals with relatively small learning units and short-term learning activities. The term is used in e-learning and related fields in the sense of learning processes in mediated environments. Micro-learning is a holistic approach for skill-based learning and education which deals with relatively small learning units. 

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Topics: Insider

Dearest Member, Will You Marry Me?

Posted by Tara Chawla on Jun 11, 2019 2:40:57 PM

The key to recruitment, retention and revenue is engagement. As associations and association partners, we spend a lot of time and energy focused on engagement. What will keep members around? How do we entice a new member to join? What do they want? Engagement is as the core of this discussion and if you are not doing it well, you are at risk­. Here we will discuss how engagement opportunities change through the member journey and what you can do to maximize it.


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Topics: Insider

Why Don't Members Open Association Emails?

Posted by Dan Stevens on May 29, 2019 11:45:58 AM

How to leverage personalization to break through your audience’s filter.

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Topics: Insider, News

Advocate & Communicate with Video - an example

Posted by Tara Chawla on May 17, 2019 12:58:32 PM

Video has many impactful uses. Here at Association TV we often talk about increasing member engagement through educational content and achieving association objectives such as, increasing event attendance. These are valuable goals that shouldn’t be ignored but, video is also a powerful tool that can be used to persuade, advocate and greatly affect industries.

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Topics: Insider, Case Studies, News

So, Why Video

Posted by Tara Chawla on May 8, 2019 5:55:20 PM

Do you find yourself asking, why does our association need video? What’s all the fuss?
Or, maybe you like the idea of video, but need a little back-up convincing your team or board members. Well, you’re in luck!

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Topics: Insider, Case Studies, News

The Data Doesn’t Lie. Your Membership is Mobile & You Should Be Too.

Posted by Tara Chawla on Apr 25, 2019 1:56:37 PM

Delivering content catered to mobile consumption is imperative to maximizing reach and relevancy for today’s audiences. As generations shift, so do preferences. In order to remain relevant, associations need to embrace digital – and more specifically mobile. The majority of members join associations for the first time as students or within the first 5 years of their careers. If you are not targeting the new workforce, you may be missing out on a huge opportunity.

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Facebook's "Dataopoly" Should Concern Every Association CEO

Posted by John Heppenstall on Apr 9, 2019 11:19:12 AM

Facebook's leader, Mark Zuckerberg, is suggesting that he would be open to more government regulation of the Internet.  If you read between the lines, many think that Zuckerberg's bluster  is meant to be a deflection as to what Facebook has really become - a "dataopoly".  As your members continue to visit Facebook to see your posts, are you setting up your association for failure?

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Topics: Insider

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