I’m judging you - and so are your members

First impressions matter. So much so that there have been numerous studies done on their importance. If you don't make a good first impression, how can you expect to build a relationship? This same principle applies to the content we consume daily.

For years, associations have been satisfied with an industry average of only 15% of members attending their annual conference¹. With a strong economy, this has been enough to satisfy revenue expectations for most associations. However, when the economy shifts, (like in 2008) many associations feel an impact on all areas, including event attendance. 

Hi! Resident Millennial here to give you my take on this whole going digital thing.

First things first, I'm probably older than you think. Currently, millennials are between the ages of 20-37 - the target age for association recruitment as recent grads and individuals early on in our careers.

As a millennial, we were the first generation to use computers in school and widely adopt the use of the internet. This environment is table-stakes for everything we do, and associations need to adapt.

FOR IMMEDIATE RELEASE 

Netflix, Hulu, Prime Video, HBO, Disney+ and other competitors, know that consumers have innumerable options when it comes to content.  They also have learned that if some of their content is EXCLUSIVE and can’t be found anywhere else, it demonstrates their value to win and retain subscribers. 

That’s why Netflix spent $15 billion dollars on original content in 2019.
(Here’s a list of some of their most-watched original programming)

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video programming that is strategic, engaging and cost-effective. With the right (cross-departmental) media plan you can drastically reduce your costs – and create monetization opportunities that result in a net-zero cost.

Keep reading for more information – or CLICK HERE to watch our summary video or access the full Webinar. During the webinar we discussed the evolution of association content and how your strategies need to evolve for today’s audiences.

With the proliferation of high-definition video streaming and devices, it’s becoming increasingly obvious to differentiate between well-done and amateur green screening (also known as chroma keying). Because of this obvious gap in quality, it is not only important to know how to film a subject on a green screen but also be stringent on when to use one.

Associations are a great resource for their members. Guiding them through your content, educating them, and advocating for them are just some of the ways associations communicate in today’s world. Making sure that content is easily understandable to your audience, members or not, is key.  

When explaining a new concept, it’s tempting to dive into the technical language that you are so comfortable with, but should you?

Many associations understand that video content is essential to engaging the next generation of members. Often, these savvy organizations have been educating members for generations, yet when it comes to video programming, they can’t decide what to produce. 

WHAT is micro-learning?

Micro-learning deals with relatively small learning units and short-term learning activities. The term is used in e-learning and related fields in the sense of learning processes in mediated environments. Micro-learning is a holistic approach for skill-based learning and education which deals with relatively small learning units.